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The Future/Black is King - Your Roots are Royal

The Future/Black is King - Your Roots are Royal

There is no limit set to something that has shown complete resilience through centuries of trauma and triumph. The stories our ancestors have given to us will help keep shape to the future we shall create and even have in the making. The voices of our generations are stronger and louder than ever, refusing to be made silent. We are writing our narratives and changing the trajectory of Black history day by day.

Many would say the mistakes and mistreatment of our ancestors sealed our destinies; however, we shift that destiny each day through learning our past, working hard in our present, and setting legacies for our futures. Our image in history, from our style to our hair, has been critical to our identities; we must protect and maintain control over it at all costs.

Your Roots are Royal serves as inspiration and a reminder of key aspects of self-identity, knowledge, and celebration of Black culture. Black excellence has solidified itself through the various modernizations of pivotal and iconic Black culture staples. Highlighting images of revolutions past, present, and future, this campaign immortalizes the everlasting strength and willingness of Black culture in moments where needed the most - never forgetting what it took for us to get here and how to remain timeless.

Black culture is the very culture that has sustained the ways of life for many others. We are American culture.

“Your roots are royal”

 

Bring your mind, body, heart, and soul into celebrating your roots with these special playlists below.

Apple: https://music.apple.com/us/playlist/your-roots-are-royal/pl.u-EdAVkl3TDrV6rR1

Spotify: https://open.spotify.com/playlist/5gXmhmxrWcTFRBr6zhk05J?si=67dff6938f2d4269

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Modern Era - Your Roots are Royal Campaign

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