Content Writing in 2022
Content writing throughout the years has changed in various ways to match the news of marketers and businesses. With content writing on the raise as many had to stay indoors and rely on various screens for advertising, writing basics has stayed the same, with some added adjustments. Let’s refresh our memories:
-Be clear and concise.
-Make your content quick to read.
-Be careful with grammar.
Although these basics are timeless and very necessary, 2022 trends seem to focus on incorporating technical advancements such as Artificial Intelligence. Podcasting has also been included in content writing, as many businesses and brands are looking to reach this form of content creation. Venturing into long-form content, rather than short, and diversifying content can help expand the length of content to reach new audiences. Video copywriting and even email are still important trends to follow in 2022, as most people use smartphones to view media.
With these tips and trends, incorporating the well-known basics and the new trends in content writing may help brands expand and grow for years to come.